With all the focus on Internet shopping, it may be hard for you to believe that mail order catalogs are still a thing. They're expensive to print, expensive to mail out and physical mailing lists can be cumbersome and difficult to manage. However, people still like printed catalogs. According to Lois Geller, a Forbes contributor and direct mail expert, a recent survey of catalog readers for one of the companies she works with showed 95 percent of catalog recipients preferred the printed catalog to its digital counterpart.
You can still make a huge profit from your mail order catalog, but you need to make sure you're doing the right things. If you don't ensure that your catalogs go to the right consumers and are exactly what the consumer wants, there's a chance the expensive magazine's you printed could end up in the waste basket.
Optimize your mailing list
The first thing you need to do is go through your mailing list and make sure you have interested parties on there. The consumers receiving catalogs should be previous customers, qualified leads and people who have requested a catalog in the mail. Don't waste sending out a catalog to someone who has visited your site once or twice. While catalogs are highly effective, it's important to get them in the hands of the right people.
According to Strategicbusinessteam.com, you should try to get people to subscribe to the mail order catalog. This will help you make sure that everyone receiving it is truly interested and excited to find it in their mail box. If you have an extremely loyal customer base, you may even be able to sell annual subscriptions for a small, once-a-year fee.
Just like with online stores, high-quality, interesting and engaging content will help you sell more products. You catalog should be packed with creative copy that makes readers want to purchase the products. Throw out your content from the website. You should have brand new content for each and every item. You don't have to worry about SEO value here, so get creative and have some fun. All you need to do is ensure the copy will sell the products.
Printed catalog page design is different than anything you've done on your website. What looks good on your website might not look good in a printed catalog. Just like with your written content, all the visuals need to be created new. You may be able to reuse a few of the pictures, but other than that, ensure the layout of the page and the graphics are newly created for the print catalog. Still, everything needs to follow your original branding.
Multiple payment methods
When it comes to mail order catalogs, there are a few paths consumers may take to make their purchase. If you have a store front, they may walk in after looking over the catalog, but this isn't likely. It's more probable that they will jump online to get more info about the product and possibly place an order. Some consumers will call instead of going online.
No matter what way they choose to submit their payment, you need to make sure they can pay with the method they want to. Many people prefer to utilize a credit card, but others may choose to utilize direct debit or some alternative payment form. The more methods of payment processing you offer, the less likely you'll have a customer abandon the transaction.
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