An e-commerce store should always look for new ways to improve the number of daily electronic payments made on its website. Multichannel marketing campaigns online and off will help but they need to be conducted in the right way. In addition to focusing on marketing there are several things an online store can do to make its website stronger and thus attract more customers and drive higher sales numbers. Here are six ways you can improve your marketing efforts and your website:

1. Get personal with your content
Retail Doc, an online business consulting company, suggested Internet retailers talk to the customers and not about themselves. Customers want to feel like they are the only thing that matters, so when creating landing pages and blog posts, ensure that you're talking straight to the customer. Utilize second person and if applicable to your product and brand, use a friendly tone.

2. Search engine optimization
Just because you have a cool looking website with some creative copy on it doesn't mean your customers can easily find you in a Google search. To ensure that your online store pops up in the results of relevant searches, make sure you focus on search engine optimization. Brightpearl, a marketing software company, said search engines are usually the first place people look when searching for a product or service, so you need to make sure your Internet business appears at the top of the search results, otherwise, customers might never find the perfect product for their needs.

If you don't have the time or expertise to makes sure your business shows up near the top of the results, hire a company that specializes in SEO practices to change the wording on your site and improve your ranking.

3. Update your website often
Websites that haven't been updated often don't generally appear high in the results of search engines, according to Retail Doc. For that reason, you need to update your site regularly. Also, you should be posting new content and blog posts on a regular basis to draw in more customers. Keep fresh images of products on your website and if any product information changes make sure to get it updated as soon as possible.

4. Offer plenty of payment methods
Internet retailers need to provide customers with several ways of paying for the products and services on the site. While credit card processing is a must, direct debit and other alternative payments are a smart idea. Not every customer wants to pay with a card these days, and the more options they have, the more likely they can use the method they prefer.

5. Provide information, don't sell
While there are advertisements where you should really be focused on making a sale, in the majority of your marketing, you're better off providing potential customers with information that leads them towards as purchase as opposed to bludgeoning them with a sales pitch. According to Retail Doc, when a sales pitch is your only move, your online store sounds desperate or just plain greedy. Providing customers with useful information and that helps them understand why they might want or need the products you're selling is a better approach.

6. Utilize social media
Brightpearl noted that social media is a great way to drive customers to your website. Facebook, Twitter and other social media platforms can be a way for you to spread your content marketing across the Web. Also, social media is a useful tool for making announcements about promotions and limited time coupons. Encouraging people to share the content you post just spreads things faster and you can pay to promote posts to drive more engagement.

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