Ecommerce has become such a thriving industry that there are a wide variety of companies looking to capitalize on this growing trend. With so many people using their tablets, smartphones and computers, as well as their credit and debit card to buy goods and services online, brands are aggressively looking to funnel some of the $1 trillion in revenue flowing through the channel their way.
However, a key question remains: What makes an ecommerce venture a successful one? Is it simply creating an online shopping portal and then waiting for people to show up and begin purchasing the items being advertised on a website? Hardly.
There are a number of components that make up a successful ecommerce business. However, many Web retailers are beginning to understand the power of content as a way to promote and raise awareness about their offerings. It's not uncommon these days for online retailers to have blog posts on their site, either written by someone internally or a professional.
With so many businesses moving to the Web, the best way to distinguish oneself from the competition is through the delivery of timely, relevant and engaging content. For companies looking to integrate this kind of information into their websites, here is a quick list of helpful best practices:
- Give consumers a behind the scenes view: Generally speaking, ecommerce is a very impersonal endeavor. Transactions can be easily completed with no person-to-person interaction of any kind. However, this does not mean there aren't individuals who keep things running smoothly. The Shopify blog wrote Web retailers can use blog posts to profile key members of an ecommerce company. This personalizes interactions between consumer and company and helps people know that even though they may not engage with them directly, there are still real people behind the scenes making sure their experience is a pleasurable one.
- Incorporate video: While written blog posts can be an effective tool, adding video as an accompaniment can make this kind of content even stronger, partly because video consumption is at an all-time high with consumers. The influx of tablets, smartphones and computers that all have an ability to display high-quality video has led to an increase in streaming. Watching video online is one of the more common activities people utilize these gadgets for. The Bigcommerce Blog wrote video creation is easy, relatively inexpensive, and allows a Web retailer to maintain creative control over the content. This means they can be as creative or promotional as they want to be, while still maintaining the perception of a modernized company embracing technology.
- Talk about sales: Whether in a brick-and-mortar outlet or online, every consumer loves to take advantage of a good discount. A hosted blog can be a great place to talk about current and upcoming sales that customers can take advantage of and ultimately, generate more revenue.
- Ensure that SEO is strong: Whether the content is written or in video format, when doing business online, it's important to not neglect search engine optimization. SEO is what helps guide consumers toward content. Search engine rankings are important for the viability of an ecommerce venture. The easier a consumer can find your Web portal, the better.
Overall, the growth of ecommerce will continue to trend upward. As adoption of mobile devices and computers continues to take place at a rapid rate, buying goods and services online will become an indelible part of the consumer shopping experience. Brands need to take whatever steps necessary to improve their competitive standing in a marketplace that gives customers are variety of shopping options to choose from.
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