It is never too early for ecommerce businesses to start preparing for the holiday season. As the new year begins, businesses should take the time to evaluate what worked for them during 2015. It's important to analyze solid data as opposed to acting on assumptions, said Practical Ecommerce. The latter can lead businesses to repeat mistakes or inefficient marketing tactics.

Search Engine Watch claimed SEO is the best way of driving consumer traffic to websites. It advised using 2015 search trends to establish when to market sales and holiday shopping in 2016. The site also said to be cognizant of organic searches to see what terms bring consumers to your website. These terms, if still relevant, should be repeated the next season.

Practical Ecommerce suggested using Google Search Console immediately after the holidays to obtain keyword and page data. Google Search Console only supplies information for the past 90 days, so waiting until the fall to use it won't accurately reflect what encouraged online payments during the holidays. Practical Ecommerce also recommended archiving landing pages and annual offers.

Archiving pages increases their authority among search engines, making marketing more effective. In order to archive a page, its URL must remain the same, and other pages must consistently link back to it. This link, according to Practical Ecommerce, could be as simple as a "Past Promotions" label. What's important is that the hyperlink allows search engines to find the page and keep it among their results.

In order to prepare for the 2016 holiday season, businesses must know what worked for them in 2015. Even if holiday marketing won't begin until the fall, trends from the past season are fresh and should be reviewed while their effects can still be seen.

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