Every retailer knows that when fall comes around, they're going to see a rise in the number of e-commerce payments. While they all know that the number of transactions go up, they might not realize how important the holidays really are. During October, November and December there are over 15 different holidays and important holiday-related days you can use as a reason to encourage people to visit your store. Some of the big ones include Thanksgiving, Halloween, Black Friday, Cyber Monday, Green Monday, Super Saturday and Christmas.
While you might not be able to utilize all of these different holidays to your advantage, it is a good idea to at least use some of them. According to comScore, the U.S. saw spending in excess of $2 billion on Cyber Monday in 2014. That number was 24 percent higher than the previous year. This significant increase in online transactions means you need to be ready for all of the online shoppers that come around during the holidays.
Here are a list of things to consider when getting ready for the holidays:
- Have a plan
According to Shopify, you need to have a plan for dealing with the holidays. First, pick the holidays you want to participate in. Then, create a special calendar and to do list just for those days. Fill it with deadlines and important dates. Sticking to your calendar will help you ensure you get everything done that you need to before the important dates hit.
- Update your website
Think of your website as the Christmas tree. Now decorate it. Adding some holiday themed graphics and pictures to your website can help people get in the mood for holiday shopping and encourage them to make purchases.
- Adjust your marketing
Marketing during the holidays is essential. Shopify suggests boosting your email marketing, social media advertising, and blog posting as a way to help increase visitors, but you should also increase the amount of pay per click ads you use.
- Inform your business partners and vendors
The companies you work with are already aware of the holidays, but informing them of your specific plans can help them prepare to support you as needed. Send them a copy of your special holiday calendar or plan and have a phone conversation or two that will help keep them in the loop. Specifically, talk with your shipping partner about the increase you expect to see in packages, and also talk with your payment processing company.
- Know that your website can take the spike in traffic
Some websites experience extreme spikes in traffic during the holidays. You need to make sure your website can handle any spikes you have when the number of visitors you receive increases. The last thing you want is to have your website crash once you get a large amount of people on your site.
- Ensure your site is optimized for mobile shoppers
According to TechCrunch, almost 60 percent of the holiday shopping done on Amazon was completed on mobile devices. This means that your e-commerce site should be optimized for mobile shoppers if it isn't already.