E-commerce stores have many challenges and one of them is getting people through the online checkout process. Shoppers abandon their carts online often, and one of the reasons they do so is because of confusing or cumbersome elements and characteristics of the checkout process, according to Fedobe. While this is a major issue for many e-commerce stores, taking the right steps will eliminate much of the problem.
Conduct registration after checkout
Many customers leave when they are prompted to register before they can make their purchase. While many stores have simply added a guest checkout process that side steps registration, it can be better to move registration to the end of the checkout process. Econsultancy noted that e-commerce store ASOS reduced their shopping cart abandonment rate by 50 percent by doing just that. While you can't necessarily expect to have such impressive results, you should be to increase sales by moving your store's registration to the end of purchases.
Simplify the page design
WooThemes suggested making all forms and pages in your checkout process as simple as possible. The last thing you want to do is distract your shoppers from finishing their transaction, so don't have any special offers or distracting images or text on the checkout webpages. The page should have nothing but what is needed. Provide shoppers with clear and concise instructions for completing their purchase. Once they have made the transaction, you can encourage them to register and present them with any special offers or announcements you may have.
Multiple payment options
Not all of your customers are going to use the same form of payment. For that reason, it can be smart to offer multiple payment options, according to Fedobe. Many people will want to pay with a credit or debit card, but others may prefer a direct debit option. Also, it's smart to offer some alternative forms of payment as well, such as localized options. E-commerce has opened up the possibility for shoppers around the world to make purchases from your store. If those shoppers can't pay for goods in the way they want to, they may go someplace else.
Limit the number of pages and clicks a customer has to make
The more things a shopper has to do, the less likely they are to complete their purchase. While simplifying the design of the page is important, so is reducing the number of pages a shopper has to visit. If possible, get everything on one page. That way, they can simply input their payment information and click purchase.
Brought to you by PacNet Services, your one-stop global payment processing solution.